Innovation doesn’t happen in isolation; it happens at the intersections.
It’s at this intersection—where diverse people, perspectives and purpose collide—that an important ingredient for innovation occurs: connection. The Ideas Cartel ecosystem of multi-use spaces is designed to catalyse this connection across the modern lifestyle blend of work, stay and play.
We are the innovation intersection.
We know good things come to those who work for it, so we curated resilient, shared workspaces that encourage productivity, interaction and growth. We know driving change requires managing energy, so we built boutique hotels that support the rest required to recharge. We understand the importance of belonging, so we created a members’ club to support and link the like minded. We’re also aware of the importance of balance, so we host experiences and offer spaces that fuel fun, spark fresh ideas and bring people together.
Ideas Cartel sets up spaces that set you up for success.
01
our
team

Yasmin
Cook
I am a highly creative, outgoing and ambitious person with a lot of self-motivation. I have excellent attention to detail and love getting c

Jade
Talhi
We pride ourselves on providing the best hotel rooms, experiences, office spaces and networks this country has to offer. I help founders and

Nicolette
Basson
I am a purpose driven person looking to connect and collaborate with inspiring individuals and teams with the aim to create a community and

Schuyler
Vorster
We pride ourselves on providing the best hotel rooms, experiences, office spaces and networks this country has
02
our
values
Aspire to Greatness
We believe that potential is best pursued by connecting with others, yourself and your purpose.
Build the Intersection
Create an ecosystem for connection—it’s where innovation happens, motivation is found and opportunities are uncovered.
Superior Service
We put the cherry on top, add the icing to the cake and show the silver lining.
Create Value
Exceed the expectations of markets, businesses, our people and ourselves.
Feed the Soul
Have a vision, pursue your purpose and share your successes.
Be Fearless
We know failure is part of progress—we run towards it, unafraid.
Live the Dream
We’re dreamers at our core. If we love what we see and want to join what you do, we’ll try it for ourselves.
Never Give Up
We acknowledge the value of perseverance; the possibility that your next move could be your greatest.